Case study Essay Example | Topics and Well Written Essays - 500 words - 39

Case study - Essay Example The video positioned the Under Amour brands as of the best quality available in the market. The company is featured to provide excellent services guided by their marketing logo â€Å"Do in Brand†. The video shows how good interpersonal relationship is important in the brand marketing (Under Armour Video, 2011). The company uses internet marketing and provides online services and ensures that the website is well updated with what is available in the store. Under Amour website is well updated with the company’s details and they provide email marketing to their consumers. In addition, the company has created video games such as super bowl to enhance marketing of the products. The company skipped the paycheck and appeared in the magazine because of their innovative products. Later, the sport garment, Polyester/Elastane was used by most of the players making the company be recognized. The statement â€Å"we will protect this house† makes marketing strategy very strong because they portray a strong feeling of their brand. The company has future plans to promote its market by producing new products and opening new stores. The company is heavily indulging in marketing campaigns by expanding in athletic footwear by sale of cross training sneakers and cleats. This video has clearly dem onstrated how e- commerce is importance in promoting company brand and enhancing communication between the supplier and the consumer (Under Armour Video, 2011). The video features Philadelphia Phillies Inc. as the oldest, one name and one city licensed professional American sports dated back in 1883. The company is well established to cater recreational facilities for families and children. The company has got superior advertising strategies where they do not guarantee a superior or a winning team so that the clients will feel okay even if they lose. Events such as fans laughing with mascot, buying of souvenirs and fans enjoying the game to the maximum were featured